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2- CHOOSING A TOPIC | MODULE CONTENTS < previous | next >


Narrowing Your Topic

Rather than starting with the general, broad topic of marketing, think of
some aspect that interests you for example:

Internet marketing
Green marketing
Marketing to special groups

Let's say that you are interested in marketing to special groups.

 

 

 

 

 

 

 

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Original (c) UNBLILT material 2003-2004 by the University of New Brunswick Libraries, Instruction Services Group. UNBLILT incorporates material from Searchpath, a tutorial developed by Western Michigan University 2001-2002, and from TILT, a tutorial developed by the Digital Information Literacy Office for the University of Texas System Digital Library 1998-2002. This material may be reproduced, distributed, or incorporated only subject to the terms and conditions set forth in the UNBLILT, Searchpath, and TILT Open Publication Licenses.